This year, Liberty is celebrating 60 years in business. Here are some of our favourite major milestones:
1957: 26-year-old old Donald Gordon establishes a new life assurance company in South Africa.
1958: Liberty is registered as a company and sells it’s first life policy.
1960: Liberty introduces the first retirement annuity products in South Africa.
1962: Liberty is the first life assurance company to be listed on the Johannesburg Stock Exchange.
1965: Together with two other financial institutions, Liberty introduces South Africa’s first unit trust and the concept of life insurance benefits linked to the unit trusts.
1967: Total assets hit the R10 million mark.
1971: Liberty introduces the Liberty Property Bond series of policies and the Donald Gordon Foundation is launched to manage the company’s social responsibility commitments.
1972: Liberty acquires the South African operations of the Manufacturers Life Insurance Company of Canada and doubles its size overnight (increasing the asset base to over R100 million).
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