The world is becoming smaller and more connected through the prevalence of social media; the global village means that you’re always in the spotlight. It’s not enough to simply tell people who you are and what you stand for, you have to show them.
From the coffee you drink to the handbag you carry, every decision sends out a message that tells the world something about you. Being in control of that message is crucial when it comes to potential business opportunities or even social engagements. Learning how to use this in order to achieve your financial goals is imperative.
Wealth acquisition is more complex than investing a portion of your monthly salary. It’s about learning to leverage yourself as a brand and identifying other potential non-traditional business opportunities. From the first impression you make with your online presence, you can take control of your future and create new ways to increase your earning potential – whether it’s through alternative revenue streams or by getting that promotion.
Says Timothy Maurice Webster, personal branding expert and author of the newly launched book Personal Brand Intelligence (PBQ): “PBQ (or Personal Brand Quotient) will become even more important than IQ or EQ. Being able to define yourself, articulate your views with passion, navigate the complexities of social opportunity with a keen eye and measure how well you’re received will be essential skills.”
As we craft the lives we want for ourselves, curating the message you put out into the world will better enable you to monetise your personal brand. You’ll be able to attract the work you want to do, with people you connect with on an emotional level, elevating your career and, inevitably, increasing your earning potential.
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WIN!
Two lucky Liberty customers can each each win a copy of Personal Brand Intelligence by Timothy Maurice Webster. Simply email your contact details to [email protected] by 25 August 2016. Winners will be contacted directly. |
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